Resources

Search Marketing, in Plain Language

Straight answers to the questions business owners actually ask about Google Ads, SEO, and where their budget should go.

June 8, 2026
How Much Should a Small Business Spend on Google Ads?
Forget “7–10% of revenue.” Here’s how to set a Google Ads budget you can defend — grounded in what a customer is worth to you.
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June 8, 2026
SEO or PPC: Which Is Right for Your Business?
They solve different problems on different timelines. Here’s how to decide where your budget should go — and why most businesses should run both.
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June 8, 2026
Why Your Google Ads Aren't Converting (and How to Fix It)
You're paying for clicks and getting almost no customers. Here are the handful of fixable reasons why — and how to tell which is yours.
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